* IMS 2010

The history of Novalac

Novalac History

Once upon a time there was a friendly team of pharmacists, pediatricians and researchers who cared strongly about the wellbeing and diet of babies … and they cared about their parents, too!

After observing many different families with young children, they noticed that while most infant milk formula provided baby with the needed nourishment, they did not help with the management of baby’s discomforts, and in some cases, potentially exacerbated the problem. Discomforts such as regurgitation, diarrhea, constipation, colic and bloating.

Thanks to this team of pediatricians, researchers and pharmacists, new concepts of milk formulas were developed. Formulas that feed baby with all the appropriate nutrients for healthy growth and development, but much more than that, these formulas would care and manage baby’s little worries.

And it was here that the Novalac formula range was created - the first line of products of its kind.

These Novalac milk formulas were created to adapt to each infant. They have a special composition that helps solve those little problems that can occur in the early years of life.

Today, Novalac milk formulas can be found all over the world, and have been helping millions of infants from different walks of life for over 20 years. You can find these milk formulas at all good pharmacies.